As a digital-first agency, we approach “traditional” opportunities differently. With Welch’s, every shoot was more than one shoot, it was our shot to get content that could live beyond one placement, use case or even campaign.

As AOR and with the full picture of our client’s creative needs, we made every moment count, considering details like framing, seasonality, marketing messages and even internal comms while shooting. This hard working approach provided years of fresh content - and more than one campaign - from one shoot.

That way of working is one of the things that impressed Welch’s from our first campaign together in 2016. With The Mighty Concord, we built a 3D Concord Grape with the color, size, shape and bloom known to this Welch’s varietal. From one grape came a full year of social assets - pre-roll videos, a microsite, Facebook, Instagram and Twitter - and great results.

Guiding a legacy brand back to its roots

All Work