Our creative highlighted what 100% of us can agree on: that if we stand together, share responsibility, and focus on our common humanity, we can create a world in which all of humanity enjoys the same basic rights.

To bring the idea to life, we tapped into Oxfam supporters: volunteers and board members, El Salvadorian activists and even celebrities like Sean Maguire of ABC’s Once Upon A Time and Emily Robinson of Bo Burnham’s Eighth Grade to talk about what it means to be part of the 100% on social. The campaign extended across channels with an approachable, actionable site experience and clear and compelling display creative. And we empowered our Oxfam partners to go further through events, live art installations, transit takeovers, and on the radio waves.

A campaign encouraging 100% of America to commit to ending poverty

All Work