Effective transformation requires in-depth knowledge of both CSL Seqirus’ business and customer base. Our extensive research included:

Overall digital transformation, strategy and business consultation
User persona definition and user tasks across digital touchpoints
Business Requirements gathering and documentation
Strategy, user experience and design for bespoke web applications for specific customer types and needs
Ongoing analytics tracking and dashboard development
Consultation and partnership with brand and development agencies

Transforming the customer experience for a major vaccine manufacturer

All Work