Thinks differently.

10 years after personalization became "the thing", the biggest lesson we've learned about personalization is that it's not the right solution for every brand. 

As a digital-first agency, we’ve led a lot of rebrands for clients. But those clients rarely come to us first. Here’s why we think that should change.

On the heels of attending Gartner's Data & Analytics Summit 2024 in Orlando, FL, Lead Analyst, Lindsey Flanagan followed it up by joining our Jack Morton Worldwide colleagues across the globe as we participated in AI Fest, a 7-day choose-your-own-adventure AI learning program. Lindsey shares important considerations for the AI transformation journey.

We sent three Genuine people to Gartner's Data and Analytics Summit in Orlando. They brought back three big takeaways.

As part of Jack Morton, we couldn’t be happier to share the news that we’ve been named Experiential Agency of the Year in the 2023 Adweek Experiential Awards.

Email and collaboration security leader, Mimecast has chosen Genuine with Jack Morton and Weber Shandwick as their global agency of record.

Earlier this year, we collaborated with Meta on its annual AI and XR innovation conference, Meta Connect. 

We’re sharing five key themes that resonated at The 2024 Consumer Electronics Show. 

Just back from Acquia Engage, Joe Cicchetto, our SVP Technology & Development unpacks the upgrades. 

Our VP of Strategy, Kimberly Emrick-Bryan makes a case for doubling down on service design to empower companies to evolve in The Drum. 

 Lindsey Flanagan, lead analyst, is one of 10 leaders in digital and social tapped to answer honestly: is everything going to continue getting worse, or is there room for optimism in the digital world?